3 easy ways to enhance your voice to create more impact with your audience

audience impact voice Sep 04, 2022
Voice of your brand podcast, Katherine Beck
 

In today’s episode we are talking about the 5 key ingredients to standing out as the voice of your business so you can make more money.

Without these 5 key ingredients you could be missing out on job opportunities, sales or conversions.

By the time you finish listening, you’ll know:

  • the 5 key ingredients to standing out as the voice of your business How these 5 ingredients can impact your audience to want to work with you

  • How not using these 5 ingredients could be holding you back from success

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If this episode inspires you then I'd love to hear from you! Take a screenshot of you listening on your device, post it to your Instagram stories and tag me @katherine_beck_

Then follow me on Instagram to go 'behind the scenes' with me and my own journey as an American accent coach and Voiceover Actor.

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SHOW TRANSCRIPT

You're listening to the voice of your brand podcast episode number nine. In today's episode, I'm revealing three easy ways to enhance your voice to create more impact with your audience that's coming up next. Ready to go behind the scenes and learn what it really tastes to stand out as the voice of your brand. I'm Katherine back, voice actor and voice coach. And after 20 years of being the voice of other brands, I'm here to show you how your voice is your most powerful tool to creating the impact, influence and income you desire. The world is your global stage. So get ready to uplevel your voice and your personal brand. This is the voice of your brand podcast. We will get started with today's episode in just a moment. But first, I want to share this podcast review I got from Jessica Osborne that says I've never realized how much difference learning to use your voice has on the level of impact we create with our audience. It's not just about the words, it's how they're delivered. That does it. Katherine shares so much value and I love her natural style of delivery. Oh, my goodness, thank you so much, Jessica, I am so pleased to hear that you can hear the value in this podcast. And yes, you are so right. It is not just about the words, it's how you deliver those words is what matters. And most of us don't take the time to notice that or understand how much the delivery of our words truly impacts our audience. So that's what this podcast is all about. That's why it's here to teach you and to inspire you to impact your audience through that personal connection you can make with another human being and that's through your voice. So thank you so much for the review. And if you've been listening to the podcast and loving what you hear, do me a favor, click the subscribe button if you have not yet done so tap those five stars leave a review. And let me know what you think of this podcast. All right, let's get to this podcast episode three easy ways to enhance your voice to create more impact with your audience. Now speaking of the number three that reminds me of voiceovers part of our voiceover training and something you know, sometimes that's called on for us voice over artist or voice actors, whatever you may like to call yourself is the old three in a row. So voice over actors and commercial voice overs and training. And then on the job on the spot. When you get a script, there's something called Three in a row. And it's a really great skill for all of us to know how to do with our voice, because I'm sure you are going to be promoting yourself or something in some sort of manner at some point. So for example, it could be a tagline for a product, or it could be a call to action to get people to listen or take the next step, whatever it might be three in a row is a really great way to shake things up, loosen them up and get three different deliveries. So it's one sentence that you can play around with delivering in three different ways. And each way has a different intention, which can shift the intonation or the melody of the words as well. And that will start to pique the interest of your listener. So let me give you an example. So that this makes sense. And you can try this this week and see how you go with the exercise. All right, so let's use a familiar tagline for a product like m&ms. So the tagline for m&ms, which you may have heard at some stage is melts in your mouth, not in your hands. So let's think of three different attitudes or feelings we could use to deliver this tagline in three different ways. Let's say the first way is pleasure and enjoyment of the chocolate like this is the smoothest and best chocolate I have ever tasted. So if I have that sort of feeling and intention inside my head, it might sound like this. m&ms melts in your mouth. Not in your hands. Okay, all right. Next, let's try excitement. And I want the person I'm talking to to try the m&ms because I know they're just going to love them as much as I do. And so I want to share my excitement and my enthusiasm to the other person in my delivery. So that might sound like this. m&ms melts in your mouth, not in your hands. Okay. All right. And let's try one more. Maybe this time. It's like, oh, I got the solution. Let's say the person you're speaking to So tired of chocolate that always melts in their hands, and now you have the perfect chocolate for them to try. So that might sound like this. m&ms melts in your mouth, not in your hands. So there you go, there's three different intentions, three different ways of delivering the same words. And you can hear how the same sentence can have three different meanings and affect the audience, the listener and three different ways. And you may have also heard, what I like to do sometimes when I'm doing three and a rose or or doing voiceovers is I like to do a little bit of a lead in or ad libbing to get me into the line, the feeling the intention. So you may have heard me do, or oh, I've got it or something like that, I find that really helpful. That doesn't mean that you actually add that in your recording, but it helps you get into the mood. So that's something else you can play around with. Anyway, this is a really great exercise to do if you need to just shake up the energy in your delivery. Or if you need to just shake out those nerves. When you're preparing right before you speak, this three in a row exercise can be really helpful. So try that on for sides this week. And if you do, make sure and let me know how you go. All right. So that's just a fun way to get into today's topic, which is three easy ways to enhance your voice to create more impact with your audience. And obviously, that exercise I just shared with you really is a great way to create impact. But let's talk more specifically about voice technique. And the first thing I want to talk about is your vocal range. What is range, I think that kind of like where you place your voice, you know, so if you think of like musical notes on an instrument, some notes are high, and some notes are low, there's a range there. And we also have a range within our voice as well. And a great way to get in touch with your vocal range is to listen to your voice, record yourself. And notice where does your voice tend to reside? Is it deep and low? Unknown Speaker So if I try and go deep and low, it might sound like this? Katherine Beck Or is it really high in your head? So if I go really high up here, you know, it could it could be all the way up here, or is it somewhere sort of in between, or maybe it's stuck on one note. So there's not a lot of variety, you just kind of sitting on one note, most of the time gets into that sort of monotone pattern, right. So the reason why range is so important is because it really does impact our listener. So you can hear when I spoke in a monotone voice, how that might become boring after a while or maybe your listener starts to drift off or stop listening to what you're saying. You could be saying the most profound things. But for me as the listener, I may not receive it because I get tuned out. If it's all on the same note, we get kind of bored. So if you want to sound perhaps more authoritative sound like an expert in your field, then having some of those lower notes or some variety in your range can be really powerful for sounding authoritative. But again, we don't want to stay low the whole way through, we still want to explore other notes and our mid range and high range as well. And those higher notes help balance those lower notes really nicely, and help the listener connect to us on a more emotional and personal level as well. So you can think lower notes give you that sense of authority or being an expert. And the higher notes may connect on a more emotional or personal level. So we really want to have a variety there, a variety of those notes to sustain impact with your audience. So that's the first thing I would recommend is exploring your range to create that impact with your audience. But that's not enough. My second tip for you is your rhythm. And when I talk about rhythm, we're talking about the pace at which you speak and the ability to pause. Now with our pace our rhythm, we again, we want to, I think of it of taking our audience on a vocal journey. And when we do that, we don't keep the pace the same way throughout. Again, that can be boring for your audience, we can start to lose interest and start to drift off of everything is the same pace. Or if everything's really fast, we can't keep up with you. And again, we tune out or if everything's really slow, again, that can be really boring for us as the listener so we need some variety in our pacing. So when you're thinking about your pace, your rhythm, the important thing is to stop thinking about yourself and start thinking about the listener. Because if you were considering your listener, then he would speak slower if you're a fast talker. And that's so that they can follow along with you. And when you slow down your pace, it allows for maximum impact, because they have time to register your words, they have time to think about what you're saying. And then when you add in a pause, well, the pause gives the listener a chance to absorb the information. And it gives you the opportunity to let an important thought really land and sit with your audience. But beware, beware that you don't speak so slow or pause too much or too long, because that as well will start to lose the interest of your audience. So make that pacing, intentional, make those pauses, intentional, so you can keep that impact going with your audience. So balance, finding balance is the key. And that leads me to tip number three, which is all about clarity. And what I mean about clarity is your diction or your articulation, making sure the words you say are easy to understand by your audience. And this really is key if you're reaching a global audience, because maybe your best friend and your next door neighbor can understand you. But Can someone halfway around the world understand you as well. And so you want to start thinking about your vowel sounds and your consonants. The vowel sounds should be the top priority when you speak, because that's really what's going to help create impact and that close connection to your audience. But the consonants should also be clear and concise as well. So tongue twisters are a great way to warm up your sounds, your vowels and your consonants. And I'm going to share with you one of my favorite tongue twisters to do and you can use this as part of your daily warmup. I'll also add it into the show notes as well. So you can see the actual words on the page, in case you're confused in the recording, because a couple of these words aren't words you probably usually use in your daily vocabulary. But it goes something like this, the C csef and sufficeth. Us, I'll say it again, the C csef and sufficeth. Us, that's really tricky. Now let's try it three times. But again, picking up the pace, we still want to have that clarity. So if you don't have the clarity, don't pick up the pace, the C csef and sufficeth. Us the C csef and sufficeth. Us the C csef. And sufficeth. us feeling warmed up. I bet you are. So there you have it. Those are my three easy ways to enhance your voice to create more impact with your audience. And if you're ready to stand out as the voice of your brand, make sure you check out my new free guide the 27 hooks and how to save them. All you have to do is head over to Katherine beck.com. Forward slash 27 hooks and it's yours. And coming up next time on the show. I will be speaking with self transformation coach Lindsay Janee on unlocking the energy in your voice. And if you've been listening to the podcast and loving what you hear, don't forget to click those five stars and leave us a review and let us know what you think of the podcast. And if you do, you'll be featured right here on the show. So if you're loving this podcast and this episode, go ahead and leave us a review. Now make sure to share the show with all your friends. Let them know what's coming up next week and invite them to tune in with you to learn how to speak up and stand out as the voice of your brand. Until then go on get out there and share that powerful voice of yours with the world. And I'll see you back here next time.